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  3. 游慧茹副教授

游慧茹副教授 HUEI-JU YU Ph. D.
游慧茹副教授 研究範疇:
  行銷管理、
  網路行銷、
  電子商務、
  服務業行銷、
  服務品質。
研究室：大夏舘 B308
TEL: (02) 2700-5858#8558
Email: hjyu@sce.pccu.edu.tw
現任：

文化大學行銷系副教授
經歷：

教學、研究助理、網路公司經營、行銷企畫、人力資源開發與管理、品質經營與管理
學術服務：

行銷管理、網路行銷、電子商務、服務業行銷、服務品質
期刊論文著作：
  1. Yu, H., Chang, Y. and Chu, C. (2019), "A technology roadmap study on omni-channel library", The Electronic Library, Vol. 37 No. 5, pp. 784-795. https://doi.org/10.1108/EL-02-2019-0054

  2. Lu, H. P., Chen, C. S., & Yu, H. (2019). Technology roadmap for building a smart city: An exploring study on methodology. Future Generation Computer Systems, 97,727-742. (SSCI)

  3. Tainyi (Ted) Luor, Hsi-Peng Lu, Hueiju Yu, Yinshiu Lu (2015), “Exploring the Critical Quality Attributes and Models of Smart Homes”, Maturitas, 82(4), 377-386.(SCI)

  4. Yu-Ting Chang , Hueiju Yu, Hsi-Peng Lu " Persuasive messages, popularity cohesion, and message diffusion in social media marketing", Journal of Business Research, Dec. 2014. (SSCI)

  5. Tainyi Luor, Hsi-Peng Lu, Hueiju Yu, Kuoliang Chang, “Trends in and Contributions to Entrepreneurship Research: A Broad Review of Literature from 1996 to June 2012”, Scientometrics, May 2014, 99(2), 353-369.(SSCI).

  6. Tainyi Luor, Hsi-Peng Lu, Judy Chuan-Chuan Lin, Hueiju Yu, “What Kind of Employee Wants to Use Corporate E-learning: An Empirical Case Study in the Financial Industry”, International Journal of Distance Education Technologies, 12(1), 2014, 1-12. (EI)

  7. Yu, Hueiju, Yu-Ting Chang, Tien-Tien Liao, “A study of factors that affect brand attitude after watching micro films”, International Journal of Business and Management Studies, Vol. 2, Nov. 2013 , 7-12.

  8. Yu, Hueiju, Yu-Ting Chang, “How to influence the brand attitude of audiences by micro films?", Journal of Promotion Management, Nov. 2013.

  9. <Tainyi Luor, Hsi-peng Lu, Hueiju Yu, “Contribution for wireless E-health Research: An Assessment of SCI and SSCI articles from 2002-2011”, Advanced Science Letters, Vol.19, No.7, July 2013, 2025-2028.

  10. Hsien-Tang Ko, Hsi-peng Lu, Hueiju Yu, “Comparative analysis of experience-oriented customer needs based on the Kano model: An empirical study”, The Service Industries Journal, Vol.32, Issue12, September 2012, 1973-1990. (SSCI)

  11. Tainyi Luor, Hsi-peng Lu, Robert E. Johanson , Hueiju Yu, “Minding the Gap between First and Continued Usage of a Corporate E-Learning English-Language Program”, International Journal of Technology and Human Interaction, Vol 8, No.1, January-March 2012, 55-75. (EI)

  12. ueiju Yu, Hsien-Tang Ko, “Integrating Kano model with strategic experiential modules in developing ICT-enabled services: an empirical study”, Management Decision, Vol.50, No.1, 2012,7-20. (SSCI)

  13. Kuo-Lun Hsiao, Judy Chuan-Chuan Lin, Xiang-Ying Wang, Hsi-Peng Lu, Hueiju Yu, “Antecedents and consequences of trust in online product recommendations: an empirical study in social shopping”, Online Information Review, Vol.34, No.6, 2010,935-953. (SSCI)

  14. Weichen Teng, Hsi-peng Lu, and Hueiju Yu, “Exploring the mass adoption of third-generation (3G) mobile phones in Taiwan,” Telecommunications Policy, Vol.33, No.10-11, 2009, 628-641. (SSCI)

  15. Yu, Hueiju and Wenchang Fang, “Relative impacts from product quality, service quality, and experience quality on customer perceived value and intention to shop for the coffee shop market” Total Quality Management & Business Excellence Vol. 20, No.11, Nov. 2009, 1273-1285. (SSCI)

  16. Lu, Hsi-Peng, Hueiju Yu and Simon S.K. Lu, “The Effects of Cognitive Style and Model Type on DSS Acceptance: An Empirical Study,” European Journal of Operation Research, Vol.131, No.3, June 2001, 649-663. (SCI)
研究計畫：
  1. 遊戲化策略之探討，106年度科技部研究計畫。(106/08/01-107/07/31編號: MOST 106-2410-H-034-009)
  2. 以成本效益觀點探討全通路購物需求與平台使用意願之研究，104年度科技部研究計畫。(104/08/01-105/07/31，編號:MOST104-2410-H-034-018)
  3. 從體驗行銷觀點探討人們為何參與在社群媒體中的品牌活動，103年度科技部研究計畫。(103/08/01-104/07/31，編號: MOST103-2410-H-034-020)
  4. 探討個別品牌與聚落品牌之故事行銷策略架構，102年國科會計畫。(102/08/01-103/07/31，編號: MOST 102-2410-H-034-029)
  5. 探討認知涉入在故事行銷之調節效果，101年度科技部研究計畫。 (101/08/01-102/07/31，編號: MOST 101-2410-H-034-002)
  6. 探討虛擬世界印象管理與人際吸引之關係，99年度科技部研究計畫(99/08/01-100/07/31, 編號: MOST 99-2410-H-034-038)
研究發表：
  1. Yu, H., Chang, Y. and Chu, C. (2019), "A technology roadmap study on omni-channel library", The Electronic Library, Vol. 37 No. 5, pp. 784-795. https://doi.org/10.1108/EL-02-2019-0054
  2. Lu, H. P., Chen, C. S., & Yu, H. (2019). Technology roadmap for building a smart city: An exploring study on methodology. Future Generation Computer Systems, 97,727-742. (SSCI)
  3. Tainyi (Ted) Luor, Hsi-Peng Lu, Hueiju Yu, Yinshiu Lu (2015), “Exploring the Critical Quality Attributes and Models of Smart Homes”, Maturitas, 82(4), 377-386.(SCI)
  4. Yu-Ting Chang , Hueiju Yu, Hsi-Peng Lu " Persuasive messages, popularity cohesion, and message diffusion in social media marketing", Journal of Business Research, Dec. 2014. (SSCI)
  5. Tainyi Luor, Hsi-Peng Lu, Hueiju Yu, Kuoliang Chang, “Trends in and Contributions to Entrepreneurship Research: A Broad Review of Literature from 1996 to June 2012”, Scientometrics, May 2014, 99(2), 353-369.(SSCI).
  6. Tainyi Luor, Hsi-Peng Lu, Judy Chuan-Chuan Lin, Hueiju Yu, “What Kind of Employee Wants to Use Corporate E-learning: An Empirical Case Study in the Financial Industry”, International Journal of Distance Education Technologies, 12(1), 2014, 1-12. (EI)
  7. Yu, Hueiju, Yu-Ting Chang, Tien-Tien Liao, “A study of factors that affect brand attitude after watching micro films”, International Journal of Business and Management Studies, Vol. 2, Nov. 2013 , 7-12.
  8. Yu, Hueiju, Yu-Ting Chang, “How to influence the brand attitude of audiences by micro films?", Journal of Promotion Management, Nov. 2013.
  9. Tainyi Luor, Hsi-peng Lu, Hueiju Yu, “Contribution for wireless E-health Research: An Assessment of SCI and SSCI articles from 2002-2011”, Advanced Science Letters, Vol.19, No.7, July 2013, 2025-2028.
  10. Hsien-Tang Ko, Hsi-peng Lu, Hueiju Yu, “Comparative analysis of experience-oriented customer needs based on the Kano model: An empirical study”, The Service Industries Journal, Vol.32, Issue12, September 2012, 1973-1990. (SSCI)
  11. Tainyi Luor, Hsi-peng Lu, Robert E. Johanson , Hueiju Yu, “Minding the Gap between First and Continued Usage of a Corporate E-Learning English-Language Program”, International Journal of Technology and Human Interaction, Vol 8, No.1, January-March 2012, 55-75. (EI)
  12. Hueiju Yu, Hsien-Tang Ko, “Integrating Kano model with strategic experiential modules in developing ICT-enabled services: an empirical study”, Management Decision, Vol.50, No.1, 2012,7-20. (SSCI)
  13. Kuo-Lun Hsiao, Judy Chuan-Chuan Lin, Xiang-Ying Wang, Hsi-Peng Lu, Hueiju Yu, “Antecedents and consequences of trust in online product recommendations: an empirical study in social shopping”, Online Information Review, Vol.34, No.6, 2010,935-953. (SSCI)
  14. Weichen Teng, Hsi-peng Lu, and Hueiju Yu, “Exploring the mass adoption of third-generation (3G) mobile phones in Taiwan,” Telecommunications Policy, Vol.33, No.10-11, 2009, 628-641. (SSCI)
  15. Yu, Hueiju and Wenchang Fang, “Relative impacts from product quality, service quality, and experience quality on customer perceived value and intention to shop for the coffee shop market” Total Quality Management & Business Excellence Vol. 20, No.11, Nov. 2009, 1273-1285. (SSCI)
  16. Lu, Hsi-Peng, Hueiju Yu and Simon S.K. Lu, “The Effects of Cognitive Style and Model Type on DSS Acceptance: An Empirical Study,” European Journal of Operation Research, Vol.131, No.3, June 2001, 649-663. (SCI)
指導論文：
  1. 高于歡（2019）服務主導邏輯之服務價值模式探討。中國文化大學國際企業管理學系博士論文彭馨嫻（2019）網紅行銷使用者行為之研究。國立臺灣科技大學資訊管理系碩士論文
  2. 陳巧珊（2019）建構技術地圖方法論:以智慧城市為例。國立臺灣科技大學資訊管理系博士論文
  3. 堤雅（2018）以服務主導邏輯觀點探討邁向服務創新之整合模式。中國文化大學國際企業管理學系博士論文
  4. 梁鈺雨（2018）以AISAS模式探討直播網紅說服策略-以台灣美妝業為例。中國文化大學全球品牌與行銷碩士在職學位學程碩士論文
  5. 江靚慧（2017）大學生購買韓國化妝品行為意圖之研究。中國文化大學全球品牌與行銷碩士在職學位學程碩士論文
  6. 盧述萱（2017）台灣服務業之服務設計發展與模式比較分析。中國文化大學行銷碩士學位學程碩士班碩士論文
  7. 林秋蘭（2017）父母教養方式與學齡前幼兒3C產品使用之關係 - 一個跨區域比較。中國文化大學青少年兒童福利碩士學位學程碩士論文
  8. 宮菲月（2016）知識分享之前因與結果之研究:環境背景與傳遞通路之干擾效果。中國文化大學國際企業管理學系博士論文
  9. 陳冠洋（2015）以成本效益觀點探討全通路服務之使用意願。國立臺灣科技大學資訊管理系碩士論文
  10. 張郁婷（2015）社群媒體行銷使用者行為之研究。國立臺灣科技大學資訊管理系博士論文
榮譽讚賞：
  1. Member of Beta Gamma Sigma Honor Society, 1990, USA
  2. Member of Phi Tau Phi Scholastic Honor Society, 2008, Taiwan
  3. Best Paper Award, " Persuasive messages, popularity cohesion, and message diffusion in social media marketing" in GIEM 2014, April, Taiwan