鄧為丞教授

研究範疇:

行銷管理

策略行銷

管理資訊系統—一般

商管類—技術變革與創新

研究室： 大恩館911室

TEL: 35126

Email:  dwc@faculty.pccu.edu.tw

現任：

 文化大學教授

期刊論文：

1. 111Does English proficiency support the economic development of non-English-speaking countries? The case of Asia.,International Journal of Educational Development92, 1026231-12 2022/07/01 ( SSCI )

2. 110Exploration of patriotic brand image: its antecedents and impacts on purchase intentions,Asia Pacific Journal of Marketing and LogisticsVol. 33 No. 61455-1481 2021/06/28 ( SSCI )

3. 110How can trading stamp promotions entice customers?,Asia Pacific Journal of Marketing and LogisticsVol.33 No. 1330-349 2021/01/20 ( SSCI )

4. 109An exploration of celebrity business ventures and their appeal to fans and non-fans,Journal of Retailing and Consumer Services54, 1020041-9 2020/05/01 ( SSCI )

5. 108本國標誌性品牌企業形象及其對消費者購買意願影響之研究,管理學報第三十六卷第三期313-342 2019/10/01 ( TSSCI )

6. 108Importance of corporate image for domestic brands moderated by consumer ethnocentrism,Journal of Product & Brand ManagementVol.29 No.3257–272 2019/08/01 ( SSCI )

7. 107Contemplating museums’ service failure: Extracting the service quality dimensions of museums from negative on-line reviews,Tourism ManagementVol. 69214-222 2018/06/28 ( SSCI )

8. 107Utilitarian, hedonic, collecting, epistemic, and high values as determinants of the attractiveness of premium promotions,Journal of Marketing CommunicationsVol.25, No.6626-644 2018/04/27 ( )

9. 105Towards an understanding of low consumer acceptance of an e-Book reader in Taiwan,International Journal of Mobile CommunicationsVol.14, No.2pp.149 - 169 2016/03/01 ( SSCI )

10. 100Exploration of market competition in governmental procurement on the basis of supplier segments,System Engineering ProcediaVol.2406-411 2011/12/16 ( )

11. 99Consumer adoption of PDA phones in Taiwan,International Journal of Mobile Communications (SSCI/EI)Vol.8, No.1, p.1-20 2010/01/08 ( SSCI )

12. 98Exploring the mass adoption of third-generation (3G) mobile phones in Taiwan ,Telecommunications Policy (SSCI/SCI)Volume 33, Issues 10-11 628-641 2009/12/07 ( SSCI )

1.Lim, D.W. and Teng, W. (2013). A Study on the Influence of Korean wave on Taiwanese consumers' Purchase Intention. International Conference on International Trade and Business Administration, Chinese Culture University, Taipei, Taiwan.

2.Trang, H.T.T. and Teng,W. (2013). An investigation of consumer attitude toward mobile advertising in Vietnam. 2013 International Conference on International Trade and Business Administration, Chinese Culture University, Taipei, Taiwan.

3.Teng, W., and Liao, T.-T. (2010). Luxury in the information and communication technology products. International Conference on Technology Innovation and Industrial Management, S7, p.7-23.

4.鄧為丞、陳玟菱 (2014)。贈品吸引力對消費者購買意願影響之研究。2014臺灣商管與資訊研討會，2014年5月，國立台北護理健康大學。台北，台灣。

5.鄧為丞、范昕妤 (2014)。消費者對於虛實通路偏好及行銷方案差異化接受度之研究–以藥妝零售業屈臣氏為例。2014全球化經貿管理與實務研討會，2014年4月，國立台中科技大學。台中，台灣。

6.鄧為丞、魏蒼亮 (2013)。消費者對於明星品牌商品購買意願之探討。2013臺灣商管與資訊研討會，2013年5月，國立台中科技大學。台中，台灣。

7.鄧為丞、黃倚恩 (2013)。品牌狂熱之影響因素研究。2013臺灣商管與資訊研討會，2013年5月，國立台中科技大學。台中，台灣。