Your browser does not support JavaScript!
謝艾芸助理教授

謝艾芸 助理教授   Ai-Yun Hsieh Ph. D.

 

研究範疇:

Ø電腦媒介溝通(Computer-Mediated Communication, CMC

Ø 線上產品與價格策略(Strategy of Online Product and Online Pricing

Ø社群行銷 (Social Marketing)

Ø 網路廣告(Online Advertising

Ø 網路拍賣(Online Auction

Ø 科技電子產品使用行為(Technology Electronic Products Usage Behavior

研究室:

TEL: (02)2861-0500 ext. 35708

Email: xay@faculty.pccu.edu.tw

現任:

中國文化大學行銷所 助理教授

經歷:

美國芝加哥帝博大學 (DePaul University) /訪問學者

中國文化大學國際貿易系所/兼任助理教授

國立台灣科技大學企業管理系所/講師

期刊論文

  1. .       Chih-Wei Liu, Ai-Yun Hsieh, Shao-Kang Lo, Yujong Hwang, (2016). What Consumers See when Time Is Running Out: Consumers’ Browsing Behaviors on Online Shopping Websites when under Time Pressure. Computers in Human Behavior. 70, 391-397 (SSCI, IF= 2.880 in 2015)

    2.   Yu-Ping Chiu, Shao-Kang Lo, Ai-Yun Hsieh, (2016). How color similarity makes banner advertising work: Insights from Gestalt theory. Behaviour & Information Technology. In press. (SSCI, IF= 1.211 in 2015)

    3.    Ai-Yun Hsieh, Shao-Kang Lo, Yu-Ping Chiu, (2016). Where to Place Online Ads? The Nature Congruence between Online Advertising and Web site Context. Journal of Electronic Commerce Research. 17, 1, 36-46 (SSCI, IF=1.255 in 2015)

    4.     Pin Luarn and Ai-Yun Hsieh, (2014). Speech or silence: The effect of user anonymity and member familiarity on the willingness to express opinions in virtual communities. Online Information Review, 38, 7, 881-895 (SSCI, IF=1.152 in 2015) (2015 Highly Commended Paper Award)

    5.    Shao-Kang Lo, Ai-Yun Hsieh, Yu-Ping Chiu, (2014). Keyword Advertising Is Not What You Think: Clicking and eye movement behaviors on keyword advertising. Electronic Commerce Research and Applications, 13, 4, 221-228. (SSCI, IF=2.139 in 2005)

    6.    Hsu, Chia Lin, Chen, Mu Chen, Lin, Yu Hsiang, Chang, Kuo Chien and Hsieh, Ai Yun (2014). Adopting the Extension of UTAUT Model to Investigate the Determinants of e-book Adoption, pp. 669-673. 2014 International Conference on Information Science, Electronics and Electrical Engineering will be held on April 26-28, 2014, in Sapporo City, Japan. (ISBN: 978-1-4799-3196-5; ISEEE 2014 have been indexed in the IEEE Xplore and EI database) (EI)

    7.    Shao-Kang Lo, Ai-Yun Hsieh, Yu-Ping Chiu (2014). Why Expect Lower Prices Online? Empirical Examination in Online and Store-based Retailers.  International Journal of Electronic Commerce Studies, 5, 1, 27-37. (EI)

    8.    Shao-Kang Lo, Ai-Yun Hsieh, Yu-Ping Chiu, (2012). Contradictory Deceptive Behavior in Online Dating. Computers in Human Behavior. 29, 4, 1755-1762. (SSCI, IF= 2.880 in 2015) (Best Paper Award)

    9.     Shao-Kang Lo, Yu-Ping Chiu, Ai-Yun Hsieh (2012). Photograph and model use within an online auction page for influencing buyer’s bidding behavior. Online Information Review. 37, 3, 354-368. (SSCI, IF=1.152 in 2015)

研討會論文

    1. 駱少康,謝艾芸,邱于平 (2016)。模特兒外貌與穿著對消費者視覺瀏覽行為之影響。2016行銷研究學術研討會。中國文化大學。台北。
    2. Shao-Kang Lo, Yu-Ping Chiu, Ai -Yun Hsieh and Ting Li (2014). How socially anxious people select media within online acquaintance environment––visual anonymity is the key. International Conference on Cyber Behavior (CB2014). Taipei, Taiwan.
    3. Chia-Lin Hsu, Mu-Chen Chen, Yu-Hsiang Lin, Kuo-Chien Chang, Ai-Yun Hsieh (2014, April). Adopting the Extension of UTAUT Model to Investigate the Determinants of e-book Adoption. 2014 International Conference on Information Science, Electronics and Electrical Engineering (ISEEE2014). Hokkaido, Japan.
    4. 駱少康,紀婉晴,謝艾芸,邱于平(2014)。台灣地區線上拍賣產品結構探討-2006至2012年間的資料比較。第九屆數位教學暨資訊實務研討會。南台科技大學。台南。
    5. 欒斌,謝艾芸(2014)。發言還是沉默?虛擬社群之匿名性與成員間之熟悉性對發言意願之影響。第八屆國際貿易與企業經營學術研討會。中國文化大學。台北。
    6. Shao-Kang Lo, Yu-Ping Chiu, Ai-Yun Hsieh (2013, September). The influence of color similarity between banner advertising and surrounding editorial content on browsing behavior and attitudes toward the advertising. International Conference on Marketing Studies (ICMS2013). Hong Kong, China.
    7. Shao-Kang Lo, Yu-Ping Chiu, Ai -Yun Hsieh and Ting Li (2013). The effect of pop-up ads appearance timing on browsing behavior. International Conference on Applied and Theoretical Information Systems Research (ATISR2013). Taipei, Taiwan.