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陳彥君副教授

陳彥君助理教授   Yen-Chun Chen Ph. D.

 

研究範疇:

策略行銷

新產品創新與管理

產業行銷

國際行銷

銷售人員管理

研究室:大恩館1007-3

TEL: (02) 2861-0511 ext.

Email:bluekikochen@gmail.com

現任:

文化大學行銷所 助理教授

中國文化大學國際企業管理學系助理教授

經歷:

元智大學兼任講師

財團法人商業發展研究院專任助理研究員

期刊論文著作:

英文期刊

1.   Yen-Chun Chen(陳彥君), Po-Chien Li, & Kenneth R. Evans (2012). “Effects of Interaction and Entrepreneurial Orientation on Organizational Performance: Insights in Market Driven and Market Driving”, Industrial Marketing Management, (Accepted, Forthcoming). (SSCI, 2010 Impact factor: 1.694)

2.   Yen-Chun Chen(陳彥君), Po-Chien Li, & Ya-Hui Lin (2012). “How Inter- and Intra-Organizational Coordination Influence Product Development Performance: The Role of Slack Resources”, Journal of Business and Industrial Marketing, (Accepted, Forthcoming). (SSCI, 2010 Impact factor: 0.752)

3.   Po-Chien Li, & Yen-Chun Chen(陳彥君) (2012). “How Does Social Orientation Influence R&D-Marketing Collaboration?”, Asia Pacific Journal of Management Vol. 29,No. 1, pp. 151-168. (SSCI, 2010 Impact factor: 3.355)

4.   Po-Chien Li, Kenneth R. Evans, Yen-Chun Chen(陳彥君), & Charles Wood (2011).“Resource Commitment Behavior by Industrial Exhibitors: An Exploratory Study”, Journal of Business and Industrial Marketing Vol. 26,No. 6, pp. 430-442. (SSCI, 2010 Impact factor: 0.752)

5.   Yen-Chun Chen(陳彥君), Yung-Cheng Shen, & Shu-ling Liao (2009). “An Integrated Model of Customer Loyalty: An Empirical Examination of Retailing Practice”, The Service Industries Journal Vol. 29,No. 3, pp. 267-280. (SSCI, 2010 Impact factor: 1.071)

研究計畫:

1.     陳彥君,(2013)“顧客參與對銷售人員工作表現影響之研究:正式和非正式管理控制機制之角色”,國科會102年度專題研究計畫(執行中)。

2.     陳彥君,(2012)“互動導向和新產品開發績效之關聯性研究: 以台灣電子製造業廠商為例”,國科會101年度專題研究計畫。